These kind of wide-open, innocent appearing eyes were in style in the 1950s. The look originated in Paris, it appeared in Vogue and other magazines and was soon adopted by movie stars, like Audrey Hepburn. To get this look, women drew a thick black line above the eyelashes, with small "wings" in every outer corner.

In 1958, Revlon launched a mascara in a tube, with a spiral brush, which is still used today, the "Roll-On mascara". All the other companies started using, the same brush design.




Around 1940, more and more women started using eyebrow pencils and mascaras as a daily routine. Waterproof mascara became popular at that time and available to the public. Years before this, Max Faktor, a Polish immigrant who began as a wigmaker, was working in Hollywood for a waterproof product which would be used in movies by actors and actresses. First he developed a cream, which was first tried in Theda Bara and Clara Bow, resulting in a waxing-sticking preparation; the actresses couldn't open their eyes after filming the scenes. Later, the product was improved and became available for common use.





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